Od Group are one of the top providers of corporate interiors and office fit-outs, but the way their services were spread across their site wasn't engaging customers, or making the most of their content.

We were tasked with creating a user experience that unified the separate areas of the site in a rich, easily digestable format, so users could get a good understanding of what Od Group are about without having to click through multiple pages

We came up with a flexible, modular system that surfaced content from across the site in modules on the home page, and reused these modules sitewide. This would enable us to test different combinations of content structures on the homepage to maximise engagement, and also have the flexibility to add different cominations of content blocks as and when required.

After wireframing main content pages to identify key modules, I began fleshing them out with a visual design language that combined a bold, modern primary typeface and colour palette with a monospaced typeface and angular graphic details that nodded to the technical nature of the business.